join the evolution

Human beings have been using Hemp for over 10,000 years – so it’s no surprise that in a modern world where more people are turning to natural remedies, hemp has become so popular.

We are on a mission to empower as many individuals as possible with a holistic philosophy regarding physical, mental, and spiritual well-being. We believe that if people have access to the best tools and knowledge, they will be able to achieve their fullest human potential, leading to a global movement for the good of all.


Optimization is a process and not a prize. A journey—not a destination. To be truly optimized is to live up to your potential at any given moment. At the same time, we recognize that your potential today is not the same as it will be in a year if you stay the course, so to judge yourself today on the standards of tomorrow is foolhardy. To start optimizing effectively now, you only have to recognize that the mind, body, and spirit are interconnected.

Meet Our Farmers

One of our goals is to reverse the staggering underrepresentation of Black farmers, scientist and businesspeople in the hemp industry. So we partnered with 40-Acre Cooperative, a rapidly growing organization with over 35 Black and Indigenous farmers across seven states. According to statistics, in 1920 there were nearly a million Black farmers in the United States. Today there are only 45,508. This accounts for just 1.3% of the nearly 3.4 million farmers in the country. This collaboration is important for our entire hemp industry and we intend to use this momentum to create lasting and impactful change.